Marketing & strategy · Austin, TX

Elle McGovern

Marketing strategist with experience in retail, brand strategy and consumer analytics. MS Marketing candidate at the McCombs School of Business, The University of Texas at Austin.

ConsultingStrategyLuxury retail
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Selected work

Brand strategy & sales

Kendra Scott: Champion's Charms

Context
Sales relationships course
Role
Presenter
Format
B2B pitch, team of 6

Pitched a Team USA–inspired Kendra Scott jewelry collection to Fanatics as a new category for its Olympic merchandise, aimed at an underserved audience of female sports fans.

  • Positioned jewelry as an add-on to apparel purchases to raise average order value.
  • Proposed a two-tier assortment ($50–$95 fan line and a fine jewelry line) and addressed the buyer's key objections.
Social media strategy

The Trail Conservancy

Context
Nonprofit client, Austin
Role
Strategist
Format
Strategy deck, team of 4

Audited the Conservancy's four social channels and delivered a platform-specific strategy to increase engagement and reach younger audiences.

  • Recommended posting cadence by channel and a TikTok launch.
  • Developed audience personas, four content pillars, brand and community guidelines, and sample posts.
Marketing analytics

Social Media Analytics: Network TV

Context
McCombs MS Marketing
Role
Analytics consultant
Tools
Python

Analyzed Reddit conversation about ABC's Dancing with the Stars and NBC's The Voice to compare audience engagement between the two shows.

  • Processed 7,000+ posts from 2,500+ authors in Python.
  • Linked engagement patterns to a viewership gap of about 1.7M in favor of Dancing with the Stars.
Scope
7,000+posts analyzed
2,500+unique authors
~1.7Mviewership gap

Experience

RG the Shop

Client Advisor · San Clemente, CA

2024 – Present
$2K+in daily sales

The sales floor taught me that good selling starts with listening.

I build relationships with clients who come back season after season, and I take what I hear from them into inventory planning for five Southern California stores, so each shop carries what its customers are asking for.

What I took awayClienteling, reading demand, and how merchandising decisions show up at the register.

Katie Kime

Wholesale Intern · Austin, TX

2025
300+SKUs organized

An inside look at how a lifestyle brand works with the stores that carry it.

On the wholesale team, I cleaned up and standardized the product data retail partners rely on, down to dozens of attributes per item. Accurate data meant smoother catalog management, clearer retailer communication and reporting the team could trust.

What I took awayThe operational detail behind a brand that looks effortless from the outside.

Orange County Fire Authority

Public Relations Intern · Irvine, CA

2024 – 2025
300K+followers reached

Public communication where every post has to be clear, timely and trusted.

I created content for the agency's web and social channels and tracked how it performed in Sprout Social. When the numbers pointed to what was working, I turned them into recommendations that helped reshape the content strategy across four channels.

What I took awayUsing data to make the case for a creative decision.

Education & skills

McCombs School of Business

May 2027

MS Marketing · The University of Texas at Austin

The University of Texas at Austin

May 2026

BS Communication Studies · University Honors

Analytics

Python, R Studio, Microsoft Excel, data visualization

Marketing

Sprout Social, CRM, social strategy, B2B sales

Certifications

Marketing Analytics Foundation; LVMH: Creation & Branding

Let's connect

Interested in opportunities in consulting, strategy and luxury retail.

Email
ellemcgovern@utexas.edu
LinkedIn